C.p. Company Paris Store à Paris 04

In 1971 Massimo Osti, a young graphic designer from Bologna who would go on to be recognized as the “godfather of urban sportswear,” changed the name of his brand Chester Perry, founded in 1971 and famous for its screen-printed t-shirts, to C.P. Company. Over the last decades the brand has continued to pioneer a connoisseurial hybrid style that combines the functionality of vintage military, work and sportswear with intense fabric research and innovation, heightened using garment dyeing, a technique which C.P. Company was the first brand in the world to pioneer in the mid-1970s. This hybridization of functional menswear and Italian fabric innovation is the origin of C.P. Company and still today remains the basis of every piece.